Independent brands take root, working together to expand the future - Hongba Electric establishes a Korean branch, opening the first overseas localized operation


Release Time:

2025-07-18

7 Month 12 Day, Hongba Power Electric officially established a branch company in Seoul, Guro District, South Korea. This milestone achievement marks a solid step forward in the company's promotion in the Asian region, and also means the independent brand " HB series of push rods" has achieved a substantial leap from "going global" to "landing".

Leadership's message: Full of confidence, working together for development

At the signing ceremony, Wang Hongjin, Chairman and General Manager of Hongba Power Electric, said: "South Korea is one of the important markets in East Asia, with a good industrial foundation and development potential. We expect to better serve local users with our brand and technology through localized operations."

Subsequently, Yang Haitao, director and sales director of Hongba Power Electric, said: "The establishment of a branch company in South Korea this time is an important attempt in our company's overseas market strategy layout. In the future, Hongba will take South Korea as a base, continuously summarize experience, replicate models, and accelerate expansion into more emerging markets. We have the confidence and ability to build our own brand into a driving system brand with influence in the Asia-Pacific region."

Representative of the South Korea branch company LEE SUNHWA said: "It is a great honor to join the Hongba team. I believe that with Hongba's technical strength and high-quality product manufacturing capabilities, as well as the advantages of local market resources and channels, we will surely be able to jointly open up a wider market space."

Cooperation Cases: Local project landing, helping brand transformation

In the early preparation stage, Hongba Power Electric has cooperated with local partners in South Korea to promote multiple high-quality projects through agency contacts. Among them, in the field of electrical manufacturing, our company and a South Korean company jointly created a high-performance electric push rod system automation lifting device based on our company's HB-DJ806 and HB-DJ809 two specifications of products, which significantly improves equipment efficiency and reduces maintenance costs. This device has been put into use in some application scenarios of the enterprise and has received high praise.

In addition, in the field of medical testing equipment, Hongba has reached a cooperation with a well-known South Korean medical imaging equipment manufacturer to provide it with customized linear drive solutions. Our products HB-DJ805H can accurately adjust X the position of the X-ray tube, detector, or patient platform. The successful implementation of these projects not only verifies the technical adaptability and stability of Hongba's products, but also lays a good foundation for subsequent large-scale promotion. Looking to the future: Deep cultivation of the local area, radiating the Asia-Pacific region

As a high-tech enterprise focusing on the research and development and manufacturing of linear drive systems, Hongba Power Electric has always adhered to the development concept of giving equal importance to technological leadership and brand building. This

in the establishment of a branch company in Seoul, Guro District, South Korea, is not only a precise insight into the local market demand, but also an important innovation in Hongba Power Electric's overseas expansion model. By establishing a local team, optimizing the service system, and deepening channel cooperation, we will further enhance the brand's influence and customer stickiness in the local market. Hongba Power Electric will take this as an opportunity to launch more products that adapt to local application scenarios and more high-quality and intelligent drive solutions. 韩国首尔九老区设立分公司,不仅是对当地市场需求的精准洞察,更是宏霸机电海外拓展模式的一次重要创新。通过建立本地团队、优化服务体系、深化渠道合作,我们将进一步提升品牌在当地市场的影响力和客户粘性。宏霸机电将以此为契机,推出更多适应本地应用场景的产品和更优质、更智能的驱动解决方案。

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