Local brands take root and thrive, working together for mutual success and a shared future—Hongba Machinery establishes a Korean general agency, marking the first-ever localized operation overseas.

7 Moon 12 On that day, Hongba Machinery and Electronics was in Korea. The company has officially established a general agent in Seoul, South Korea. This milestone achievement marks a solid step forward for the company in its Asia-Pacific expansion and signifies... Self-owned brand HB Series putter Achieved from A substantive leap from “going overseas” to “taking root locally.”

Leaders’ Message: Filled with confidence, let’s jointly pursue development.

At the signing ceremony, Wang Hongjin, Chairman and General Manager of Hongba Machinery & Electronics, stated: “South Korea is one of the important markets in East Asia, boasting a strong industrial foundation and significant development potential. We look forward to serving local users even better through localized operations, leveraging our brand and technology.”

Subsequently, Yang Haitao, Director and Sales Director of Hongba Machinery & Electronics, stated: “Setting up a general agent in South Korea this time represents an important step in our company’s overseas market strategy. In the future, Hongba will take South Korea as a base, continuously draw on our experiences, replicate our successful model, and accelerate our expansion into more emerging markets. We are confident and fully capable of building our own brand into a drive system brand with influence across the Asia-Pacific region.”

South Korea General Agent Representative LEE SUNHWA He stated: “I’m truly honored to join the Hongba team. I believe that with Hongba’s strong technological capabilities and superior product manufacturing expertise, coupled with our advantages in local market resources and channels, we will certainly be able to jointly tap into an even broader market space.”

Collaboration Case: Local Project Implementation to Boost Brand Conversion

During the preliminary preparation phase, Hongba Machinery & Electric has already collaborated with local Korean partners through its agents to jointly advance several high-quality projects. Among these, in the electrical appliance manufacturing sector, our company has teamed up with a Korean enterprise to develop a solution based on our company’s... HB-DJ806 and HB-DJ809 The automated lifting device for high-performance electric actuator systems, available in two specifications, significantly enhances equipment efficiency and reduces maintenance costs. This device has already been put into use in several application scenarios at the company and has received high praise.

In addition, in the field of medical diagnostic equipment, Hongba has partnered with a well-known South Korean manufacturer of medical imaging devices to provide customized linear drive solutions. Our company’s products... HB-DJ805H Can be precisely adjusted X The positions of the X-ray tube, detector, or patient platform. The successful implementation of these items... Shi not only validated the technical adaptability and stability of Hongba’s products but also laid a solid foundation for their large-scale promotion in the future.

Looking ahead: Deeply cultivate the local market and expand our reach into the Asia-Pacific region.

As a high-tech enterprise specializing in the R&D and manufacturing of linear drive systems, Hongba Mechatronics has always adhered to a development philosophy that equally emphasizes technological leadership and brand building. This time... In The establishment of a general agency in Seoul, South Korea, not only reflects our precise understanding of local market demands but also marks an important innovation in Hongba Machinery & Electrical’s overseas expansion strategy. By building a local team, optimizing our service system, and deepening channel partnerships, we will further enhance our brand’s influence and customer loyalty in the local market. Taking this opportunity as a springboard, Hongba Machinery & Electrical will launch more products tailored to local application scenarios and deliver higher-quality, smarter drive solutions.